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    What I think, What I do

Fall Colors

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Posted on 11/7/10

The spring used to be my favourite season until I realized that I get hay fever every spring. I can't enjoy spring as much as I used to. For me, spring means sneezing, runny nose and pain in the eyes!. Maybe that's why I am trying to like autumn.

Autumn is a fall on earth. It reminds me decease. I don't know if it's a coincidence that people I loved died in the fall. People are getting sick around me. It's a divorce season. Even the leaves brake up with their lovely bodies until spring. I like the sound when I step on a leaf tho=)


In the other hand fall is the season of change. We change our clothes in the wardrobe, start wearing jumpers and scarves. People start to go out with their umbrellas. New semesters in the school. Autumn has a special magic and its color.

I saw an awesome photo album on National Geographic called Fall Colors. I loved it. Please check it out. You might even fall in love with fall after these photos.




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Turkish Airlines feels devotion

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Posted on 11/1/10


I posted a lot about Air New Zealand but I love Turkish Airlines too.

Turkish Airlines has been very politicised last 10 years as we can quickly remember them sacrificing camels in the airport. There were a lot of bad news hanging around about Turkish Airlines. Especially after the crash in the Netherlands General Manager of Turkish Airlines couldn't manage the case at all.

Brand was damaged very badly. So, Turkish Airlines needed to create an PR plan instead of just advertisement campaign to re-built the brand.
After these crises Turkish Airlines followed a really good strategy. They used International Awards and sponsorships to re-build a strong brand for around European Airline companies. That's how they created their marketing campaigns.

For the Economy Class Passengers; they used international awards such as “World's Best Economy Class Onboard Catering at 2010 World Airline Awards”

For the Business Class Passengers; Turkish Airlines became the sponsor of the best football teams in the world and carry them to international games. Who doesn't want to fly on the same seat with Wayne Rooney or Lionel Messi =)


Manchester Utd, Barcelona and Turkish National Basketball Team the silver medal winner of 2010 World Basketball Championship was supported by Turkish Airlines.

But, in the end , the best sponsorship deal was made with Euroleague. Turkish Airlines became the name sponsor of Turkish Airlines Euroleague. This is a very extensive agreement. Euroleague even changed their logo and make it more adaptable to Turkish Airlines Logo.




They work with really good agencies but I'm wondering if I'm the only one who thinks their slogan is kinda lame.

We are Turkish Airlines
We are globally yours



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Air NZ is awesome again

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Air New Zealand is keep doing great things to make people watch their safety instructions. While they are collecting attention to safety they are positioning their selves as a safe airline company and advertising new aircrafts. This should be the win-win relationship.

After Nothing to Hide and Air New Zealand is Crazy about Rugby concepted Safety Instructions they created their new Safety Instruction as a part of their new marketing campaign.
I wish other companies could create that cool marketing campaigns. Congrats Air New Zealand.


I loved their new character Rico. Rico was created by Jim Henson's Creature Shop that is the designer of world's best known puppet characters including Elmo from "Sesame Street," Miss Piggy from "The Muppet Show," We got used to his pronunciation mistakes but this time, in the end of video he reminded me a deaf Turkish movie character Adile Naşit =)

I think your music is too loud
Yes, yes. My parents are very proud =)



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House M.D

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House is my favourite TV show nowadays. I'm ridiculously addicted to watching House MD almost all the day. I'm currently watching Season 4 out of 7 seasons of House MD.


It's difficult to explain what cause addiction to House. Each episode has its own case and Dr. House and his team try to diagnose these cases. He is a narcissist, cripple, atheist doctor who is the best in his field. He doesn't talk to his patients, he humiliate people, he believes "Everybody lies"
Dr. House is not approaching cases in a normal way. He sometimes stop hearts or inject viruses to his patients in order to understand what's wrong with them.These specialities makes him cool.


I even started learning a lot about Medicine. Sometimes it's scary to see how the different, simple symptoms can cause very complicated sicknesses. I don't want to end up like a crazy person who is obsessed about sicknesses




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